A brand refresh is a great way to breathe new life into your business, especially at times like this, when so many companies are diversifying and drawing up new strategies for success.
You aren't getting enough attention If people are just as happy with your products as they've always been, but you're not gaining ground in the market, this could be a sign that your brand has lost its selling potential.
Your message is inconsistent A brand refresh can help to realign your company's values when they start to lose their way. After all, we know how valuable brand consistency is—not just to your customers' experience, but also to your bottom line. If you want your brand to become a trusted name, then you've got to deliver the same, familiar experience whenever customers interact with you.
Your company has changed Lucid Press says, "A founder's initial vision and the company that grows out of it aren't always one and the same. Sometimes, a brand is born with a particular product in mind—like Starbucks and its signature coffee. Then, as the business continues to grow, it'll develop new products to better serve its audience."
Remember, refreshing your brand doesn't involve turning your identity upside down. Instead, it can be something as simple as redesigning your logo, unrolling a new slogan, or switching to a new colour palette. It's giving your audience something new to chew on while sticking to your brand's core values.
Our team is fully equipped, with over 26 years of combined design experience to guide you through the process of refreshing your brand - from a fab new logo, to a bold new website design. Chat to us.
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