Are you wondering why your brand isn’t attracting more clients, or why your sales may be low when you know there is a market for your product? Maybe its because your brand is lacking the necessary finishing touches to truly make it pop in a sea of competitors, and look chic and sophisticated.
Personally, I know I often choose not to invest in a service or a product, if the website is sloppy, the brand is not cohesive, and there hasn't been much attention paid to the online presence.
Here are a few ways you can tell if your brand looks unprofessional or not.
1. You don’t have a logo Back in the day, getting a logo designed was like finding a rare piece of gold. Nowadays, with the boom of freelancers and small design agencies its never been easier. Not having a logo could be detrimental to you business. It will be the thing a potential client see first, the thing that gives the first impression. A well designed logo is like a firm hand shake - it says you can trust us. 2. You don’t have a social media presence Yes, you have an instagram account, sure you post on facebook every now and then - but if you aren't actively doing updates, engaging with your followers, and ensuring that your social media look and feel ties back into your branding, then you may as well delete those platforms! Having three posts from 2016 won’t cut it. We are living in the age of instant gratification, people want to be able to interact with you now. They want to engage with your page, get to know YOU and your brand.
A few quick tips:
- showcase your logo, or a bold bright picture in the profile pic spot
- ensure that your facebook banners give an engaging, concise overview of your brand
- craft your IG feed so that it truly speaks to your brand's identity and colour palette “Social media offers many benefits to business owners, as it allows them to reach out to their customers and to gain the attention of more people/potential customers,” says writer Harsh Agrawal of Shout Me Loud. 3. You don’t have a website If your social media pages are on point and updated often, you can definitely get away without having a website. However, having a website helps with customer trust and loyalty. If you’re any kind of business owner, and don’t have a website, most likely a consumer will find your competitor first. People trust a company with a website. “Marketing company BrightLocal conducted surveyed consumer attitudes. In the study, they found out that 36% of clients trust a company more if they see a website, whereas, only 21% gamble on closing a deal with a business with no website. "In today’s time where everything from groceries to money transfers is done online, A business website establishes your legitimacy as a business. People will trust your products based on your website," says the team at Solution Resource. We LOVE creating websites for businesses - from creatives, corporates, bloggers and all the bits in between. Have a peek at our work here.
Do you need your brand to look more chic and sophisticated?
Pop us an email or better yet let’s have a coffee zoom date.
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